Why is the CV Show important to Maxus?
The CV Show is a great opportunity to get key names in the industry together under one roof. It’s a showcase event for Maxus and the flagship event on our annual calendar: thousands of key decision-makers and purchasers such as fleet owners, directors, senior managers and engineers visit the CV Show each year. We use the event as a launchpad to introduce our newest products to the market – this year will be no different and we will be showcasing two new Maxus vehicles on our stand.
What are you highlighting/showcasing at the show this year?
We are gearing up for our biggest CV Show and, for the second consecutive year at the event, Maxus will be going all-electric. Our stand will be a pure EV experience featuring 12 zero-emission vehicles, including an eDeliver 9 panel van, dropside and minibus, as well as the e Deliver 3 sports model panel van, tipper, specialist conversion van and milk float. We will also be launching two brand new vehicles at the CV Show, which will attract interest beyond the commercial market.
It’s an exciting time for the Maxus brand and I feel confident that our vehicle launch is going to transform the EV market even further.
What is your favourite CV Show memory?
My favourite memory is from our first CV Show in 2016 when Maxus – named LDV at the time – launched the EV80, our first ever EV in the UK market. That CV Show really conveyed our intent for the future of the brand. It truly was a pivotal moment. There were a lot of special moments that year; sadly, Pino [Robert ‘Pino’ Harris, founder of Harris Group] passed away the following year, so his presence at that CV Show is firmly etched in my memory.
What’s your advice for anyone attending the show for the first time?
Plan your visit and get to know the stands and where they are located beforehand so you can use your time efficiently. Take advantage of all the experts and expertise under one roof. Exhibitors are very happy to chat and you will never feel pressured into making a sale. Our Maxus stand will focus on educating people who want to switch to electric: we want to help people understand what’s involved, including the benefits and what they need to do before making the switch.
What are your anticipated highlights for this year?
The CV Show is a real cornerstone for the commercial vehicle sector so it’s great that it will be back to full capacity this year following the pandemic. We’re also looking forward to networking with industry colleagues, speaking with customers new and old, and getting together with our fantastic network of dealers.
Mark Barrett, General Manager at Harris Maxus
