Features & Interviews

Five minutes with… Alan Able, Managing Director at Isuzu UK

17 August 2023 #Features & Interviews

Tell us about the latest D-Max pick-up?

Embodying power and practicality, the new-look Isuzu D-Max commands attention on and off-road thanks to its sleek design and exceptional performance. Equipped with a punchy engine and a reliable 4×4 drive, it effortlessly handles diverse terrains while boasting impressive payload and towing capabilities.

Ideal for both work and adventure, the D-Max’s quality is evident through the numerous industry awards it has earned from renowned publications such as What Van?, 4×4 Magazine, Company Car & Van, Business Vans, Fleet News, and Trade Van Driver.

Describe Isuzu’s approach?

At Isuzu UK, we are the Pick-Up Professionals. Focusing on commercial vehicles allows us to be experts in the field, and we can ensure that our vehicles are equipped to conquer any challenge that comes their way.

We take pride in our expertise and are well-equipped to engage with fellow professionals, aiming to meet our customers’ every individual need.

What about the growth in registrations Isuzu UK has seen this year?

With remarkable increases in various segments, Isuzu UK has solidified its position as a preferred choice for pick-up enthusiasts. In 2023, the brand experienced an astounding 200% surge in registrations of single cab 4×4 manual pick-ups compared to the previous year. This remarkable increase highlights the growing popularity of Isuzu D-Max single cab models, particularly among UK fleet, construction, and agriculture customers.

The vehicles’ workhorse pedigree, coupled with their superior performance, reliability, and versatility, has firmly established them as a staple in diverse working industries.

Despite recent global supply challenges, Isuzu UK is not only thriving and expanding within the fleet and trade sectors but also making significant inroads into the lifestyle market. Sustaining this remarkable growth since the start of the year serves as a testament to the outstanding quality of our award-winning vehicles and the unwavering commitment of the entire Isuzu community. With great anticipation, I look forward to the continuation of this growth throughout the second half of the year and beyond.

And what about the increased demand for double cab automatic pick-ups?

This year, we have also experienced a significant 58.93% increase in registrations of double cab automatic pick-ups compared to the previous year. This clearly indicates the growing demand for All-Purpose and Adventure Isuzu D-Max double cab models, which exhibits the brand’s movement towards the lifestyle market. The blend of advanced spec, comfort and capability increasingly attracts customers seeking a versatile pick-up that doubles as a family 4×4.

Overall, Isuzu UK’s registrations for 2023 have increased by 30.49% compared to last year. This shows a sustained trust and confidence that customers place in Isuzu D-Max pick-ups, strengthening our position as a leading provider in the UK market.

Alan Able, Managing Director at Isuzu UK


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