Features & Interviews

Five minutes with… Maxime Dupuy, Michelin Connected Fleet UK Sales Director

09 November 2023 #Features & Interviews

How does Michelin Connected Fleet plan to grow its business in the HGV sector?

Today’s vehicles are as connected as they’ve ever been, generating hundreds of thousands of data points every journey. Listening to our customers, we understand that there is increasing demand to help them control costs, increase productivity and manage compliance issues with their HGV fleets to unlock their full potential towards a more sustainable mobility.

Michelin Connected Fleet continually invests in its people so that we can ensure a consultative approach to working with our customers, offering dedicated customer support and thereby enabling us to take this fleet data and provide actionable insights to achieve results, which is what differentiates us in the sector.

What are the benefits of fleets using AI cameras instead of traditional ones?

AI cameras go a step further than traditional vehicle cameras in helping fleet operators to improve safety and reduce fleet costs. The biggest benefit of AI technology is incident prevention – identifying potentially dangerous driving behaviours and alerting the driver before incidents happen.

Our AI cameras give drivers warnings about fatigue, mobile phone use or distracted driving in real time and can also be used retrospectively by fleet managers to develop driver training programmes or focus on reducing habits identified as risks to drivers as well as other road users.

Is engine idling still a big problem in commercial vehicle fleets?

Engine idling has a huge impact on a fleet’s fuel consumption and CO2 emissions. When we speak to customers, one of their biggest challenges is keeping costs under control whilst maintaining sustainability commitments.

Like any other KPI, idling requires a good understanding of customers’ business and operational challenges, which is why our teams value spending time with customers to explain the performance analysis. Once we demonstrate how much impact reducing idling can have on their bottom line and carbon footprint, it quickly becomes a high priority action which can deliver positive tangible results.

Can operators reduce their accident rates by using your technology?

Using our fleet management technology is only a small part of how operators can reduce accident rates. Targeting actions and behaviours by working with our Customer Experience team, the fleet’s dedicated support resource, means that the data captured can be turned into an action plan allowing fleets to truly focus on driving down the numbers.

Looking across our customer base, we’ve seen fleets achieve a 23% drop in road incidents as a result of analysing driving behaviours and implementing actions to lower incident rates, mainly through a reduction in speeding, harsh acceleration and harsh braking.

How can operators make fuel savings through Michelin Connected Fleet?

Fuel savings are nearly always at the top of fleets’ wishlists when we discuss their needs, due to the associated financial and sustainability benefits. Our tried and tested methodology includes capturing benchmark data and working with the fleet manager and drivers to build an action plan to target key improvement areas, typically on driving styles, as this has a huge impact on fuel economy.

Continuous improvement is important and also includes a focus on improving the fleet’s utilisation and ensuring good tyre pressure management to support cost controls.

Maxime Dupuy, Michelin Connected Fleet UK Sales Director

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