Features & Interviews

Five Minutes with… David Sawford, Commercial Director, System Edström

07 March 2024 #Features & Interviews

Tell us a bit about the history of System Edström?

System Edström was established in Sweden in 1958. The company provides versatile van racking solutions for a range of businesses. Our unique modular designs mean we can meet the internal shelving and storage requirements for van fleets in any industry.

What new products will you be displaying on your stand at the Commercial Vehicle Show this year?

System Edström heads to the CV Show this year with a bigger, brighter stand and a selection of new products. Following a highly successful 2023 show, we have decided to enlarge our stand, allowing even more visitors to meet our expert advisors and find out more about our products.

Prominent on the stand will be a selection of our high-quality van racking solutions. These will include several products that are new for 2024, designed to make life easier for tradespeople in any industry.

To meet demand from customers, we have introduced a range of deeper, wider drawers. These come in three heights that stack easily within our racking. Also available is a new selection of drawer dividers that help keep tools and equipment better organised.

A new holder for our ever-popular plastic carry bins is now available, which can be attached to our pegboards to make the bins even more convenient. There is also a new, sturdier shelf for our handy tool cases, and improved airline mounts, which are safer and easier to adjust.

As ever, visitors are encouraged to interact with our products, so they can experience the quality, durability and workmanship for which System Edström is known.

What are the other reasons attendees should visit the stand?

The System Edström stand will also feature a dedicated social area where fleet professionals can meet, chat, charge devices and enjoy refreshments. Visitors will be able to meet the team for a coffee or a spot of lunch, or book a more formal meeting with one of our advisers.

Each member of our team has a wealth of experience in designing the idea van conversion solution. Firstly, they work closely with customers to establish the unique requirements of a business. They will then design a racking solution that meets the exact needs of the customer. Once a vehicle has been delivered to us, our team will keep a customer informed of progress throughout.

The stand features a number of workstations at which visitors can find out how to use our online configurator tool, Drop ’n’ Draw (DnD).

It’s simple to use. All you need to do is choose the vehicle, then begin to populate your van with the components you need. You can then save your design and share it with your sales manager.

How important is the CV Show to System Edström?

The show is very much the highlight of the year in our industry and is a great chance for us to catch up with customers old and new. We are particularly excited this year as the show gives us the opportunity to reinforce the message that is helping more and more customers grow with System Edström.

We’re open for business at the show from 23rd to 25th April, on stand 5C12.

David Sawford, Commercial Director, System Edström

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