Webinar: Hungary – electrification opportunities for UK automotive companies

Virtual: Tuesday 22 March 2022

SMMT is delighted to welcome Hungarian Investment Promotion Agency (HIPA) as an International Partner for SMMT Electrified. In the lead up to SMMT Electrified, we hosted a webinar with HIPA to share about the electrification opportunities for UK automotive businesses.

Speakers include Jaguar Land Rover HungaryZalaZone and Dr. Ferenc Kumin Ambassador.

Listen back 


Webinar agenda
  • Welcome – SMMT
  • Introduction of the Hungarian business environment and opportunities for UK companies – Mr Robert Ésik, CEO, HIPA
  • ZalaZone – Mr Zoltán Hamar, Company Manager
  • Jaguar Land Rover Hungary – Mr Nevijo Mance, Director of Engineering
  • Q&A
  • Closing remarks by Dr. Ferenc Kumin Ambassador


About Hungarian Investment Promotion Agency (HIPA)

In a one-stop shop service model, the Hungarian Investment Promotion Agency (HIPA) provides a wide range of free of charge services for foreign investors from site selection to tailor-made incentive offers and much more.

HIPA gathers the information needed for decision-making, mediates between government and your business, helps you identify suitable local suppliers, and supports your further expansion plans.


Speaker bios

Róbert Ésik Chief Executive Officer
Hungarian Investment Promotion Agency (HIPA)

Róbert Ésik is an economist and a finance & investment analysis expert. He graduated at the Corvinus University of Budapest and earned a master’s degree at the Université Panthéon Assas in Paris.

He spent almost 15 years in various positions at the largest ICT companies of the world, such as Alcatel, Siemens, Nokia and Amazon. As the country director of Nokia Solutions and Networks he played a key role in the Hungarian subsidiary becoming one of Nokia’s most important technology development centres.

Since October 2014 he has been directing the Hungarian Investment Promotion Agency (HIPA).

Róbert’s professional, as well as personal ambition is to further promote his homeland as a favourable investment location and by so doing contribute to Hungary’s economic and social development.


Zoltán Hamar Managing Director
Automotive Proving Ground Zala Company

Zoltán HAMAR, graduated as M.Sc. in Mechanical Engineering in 1998 at the Technical University Budapest. Since then he worked for Knorr-Bremse Research and Development Hungary, initially as a Test Engineer, later as Head of the Test Department of electronic braking systems. He has almost 20 years of experience in vehicle testing at proving grounds all around the Europe including the validation of connected and automated vehicle systems. He is one of the initiators of the ZalaZone proving ground project in Hungary since 2008 and joined APZ (Automotive Proving Ground Zala Company) from the start in 2016 as Chief Technical Officer, from 2018 as managing director. Parallel from 2019, he leads the track operator organisation of ZalaZONE (APZ Nonprofit Ltd.). Beside this he coordinates the automotive working group of the Hungarian Mobility Platform which has a connecting role between the industrial partners and the Hungarian government.


Nevijo Mance Managing Director
Jaguar Land Rover Hungary

Jaguar Land Rover has been named the Engineering Centre Investor of the Year in 2018. It joins Jaguar Land Rover’s engineering network based in the UK, Republic of Ireland, China and North America and also supports the launch of vehicles into the company’s global manufacturing locations.



1987 – 1993 Munich University of Applied Sciences / Degrees in Automotive Engineering and Commercial Engineering
1994 AUDI / Platform-Management and Projects
1998 BMW / Project Leader Commonality Strategy
2002 BMW / Senior Manager Life Cycle Management
2007 BMW / Director Japan Engineering
2012 BMW / VP Electrics / Electronics development planning, quality and strategy
2014 BMW / VP China Autonomous Drive
2017 JLR / Head of Infotainment / Connected Car
2019 current role



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