Webinar: Germany – electrification opportunities

Virtual: Thursday 17 March

SMMT was delighted to welcome Germany Trade & Invest (GTAI) as an International Partner for SMMT Electrified. Prior to SMMT Electrified, we hosted a webinar with GTAI to share about the electrification opportunities for UK automotive businesses.


Webinar agenda

Welcome – SMMT
Automotive industry in Germany – GTAI
Swey GmbH

Listen back


About Germany Trade & Invest

Germany Trade & Invest (GTAI) is the economic development agency of the Federal Republic of Germany. With more than 50 offices in Germany and abroad, and its network of partners throughout the world, GTAI supports German companies setting up in foreign markets, promotes Germany as a business location and assists foreign companies setting up in Germany.

In this role, GTAI is tasked with the following:

  • Securing the success of Germany’s small and medium-sized enterprise (SME) sector in international competition
  • Strengthening Germany as a business location by attracting foreign direct investment
  • Positioning Germany as one of the most attractive business locations internationally
  • Supporting the internationalization of the economy of the new federal states


Speaker Bios

Rob Scheid Director, UK & Ireland
Germany Trade & Invest (London) 
Rob is an all-around German market expert and has led the London office of Germany Trade & Invest (GTAI) since 2018, where he is the first point of contact for UK companies looking to expand to Germany. Previously he was director of GTAI’s Milan office, covering market intelligence on Italy and Malta, as well as a press officer at GTAI’s headquarters in Berlin.




Christoph Mester Manager Transportation Technologies
Germany Trade & Invest (Berlin)
With a focus on future mobility such as e-mobility and autonomous driving, Christoph has assisted a number of foreign companies to successfully establish a business presence in Germany.




Nathan Hodge Head of Wrightbus International

In Charge of Business Development and Growth Strategies for Wrightbus in markets outside of the United Kingdom and Ireland. Responsible for the operation and management of the Wrightbus International Pte Ltd  APAC business. This involves co-ordination and management of our Manufacturing facility in Malaysia and the after sales support and management of over 3000 buses in Hong Kong and Singapore which are in daily operation





Register here

We are also holding webinars looking at electrification opportunities in Türkiye, Illinois and Hungary.

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